Project Portfolio

Marketing intern

Bacaím Football Club

Location: Mumbai, India
Duration: April 2023 – November 2023

As a Marketing Intern at Sporting Club Baçaim, I was responsible for strengthening the club's digital presence, driving social media engagement, and contributing to overall brand awareness. Despite the club's smaller follower base, I focused on creating strategies to increase reach and engagement through creative content and targeted campaigns.

Key Responsibilities:

Social Media Management: Managed content on Instagram and Facebook, ensuring a consistent and engaging presence.
Audience Engagement: Increased fan interaction by 25%, fostering stronger connections with 700+ followers by creating engaging posts and responding to queries.
Campaign Performance Tracking: Used Meta Ads and Google Analytics to monitor ad performance and optimize campaigns. This led to a 15% improvement in ROI (Return on Investment) by refining content strategies based on audience insights.
Content Creation: Created written, video, and visual content tailored to the club’s branding, resulting in a more cohesive online presence.
Event Promotion: Promoted club events and activities, increasing event awareness and participation by driving engagement on social media platforms.

Key Achievements:

Increased Social Media Engagement by 25%: Focused on creating relatable content and interacting directly with fans to boost overall engagement.
Improved ROI by 15%: By using Meta Ads and Google Analytics, I was able to track and optimize campaigns for maximum impact, improving return on the marketing spend.
Enhanced Fan Interaction: Regular communication and timely responses to queries increased overall customer satisfaction and loyalty.

Impact:
My role allowed me to hone my digital marketing skills, particularly in social media management, content creation, and data analysis. By combining creative strategies with data-driven insights, I played a key role in boosting the club's visibility and building stronger relationships with its fanbase.

Organizer / Project Manager

Bassien Cup

Location: Mumbai, India

As the Project Manager and Organizer for the Bassein Football Tournament, I was responsible for planning and executing all aspects of the event, including logistics, marketing, and community engagement. Over the years, I successfully scaled the event, attracting more participants and spectators while driving increased visibility for the tournament.

Key Responsibilities:

Event Planning & Logistics: Coordinated the entire event process, including venue selection, match scheduling, and referee management. Ensured smooth operations during match days, handling registrations, team check-ins, and on-site management.
Marketing & Promotion: Led digital marketing campaigns across social media platforms, specifically Instagram, to build excitement around the tournament. Collaborated with local sponsors to maximize event exposure and reach new audiences.
Audience Engagement: Used creative content strategies (like match highlights, behind-the-scenes footage, and player profiles) to build excitement and drive attendance. Enhanced fan interaction by actively responding to queries and updating them on event developments.
Stakeholder Management: Worked with sponsors, local clubs, and media partners to ensure seamless event execution and a strong brand presence.

Key Achievements:

Tournament Growth: Successfully increased the tournament’s team participation from 16 teams in 2021 to 36 teams in 2024, reflecting the event's growing appeal.
Audience Expansion: Boosted attendance by over 400+ spectators each year, thanks to targeted social media campaigns and increased local interest.
Brand Visibility: Secured multiple sponsorships, leading to increased event funding and promotional support, while also enhancing the visibility of the Bassein Football Tournament within the community.
Content Creation & Engagement: Developed and published engaging content, such as highlight reels, post-match interviews, and interactive social media posts, that resonated with both participants and spectators, further building the event's brand.

Impact:
The Bassein Football Tournament evolved into a major local sporting event, thanks to my leadership and strategic approach. I successfully scaled the event each year, improving logistics, audience engagement, and the overall fan experience. By combining strong project management, marketing strategies, and content creation, I was able to ensure a seamless and successful tournament experience for both participants and spectators.

Modeling for Smuuti Skin – Finnish Campaign

Merging my passion for beauty and branding, I had the incredible opportunity to model for Smuuti Skin, a Korean skincare brand under Beautyko Oy, in Finland. This project was more than just a photoshoot—it was an immersive experience where I got to bring Smuuti Skin’s fresh and youthful aesthetic to life, helping to shape its visual identity for a social media-savvy audience.

Project Overview:

📍 Brand: Smuuti Skin (Beautyko Oy)
📍 Role: Model & Brand Representative
📍 Location: Helsinki/Finland
📍 Duration: 18th June 2024
📍 Platforms: Featured on Instagram, TikTok, and e-commerce platforms

Behind-the-Scenes Experience:

💄 Bringing the Brand to Life – Smuuti Skin’s focus is all about natural beauty, dewy skin, and K-beauty innovation. From fresh-faced, no-makeup looks to fun, playful content, the campaign aimed to capture the essence of effortless skincare.

📸 The Photoshoot Process – Working with the creative team, we explored different lighting, textures, and themes to showcase Smuuti Skin’s products in an authentic, relatable way. The shoot was dynamic, featuring close-ups of glowing skin, lifestyle shots, and aesthetic product placements that aligned with the brand’s Gen Z-friendly image.

🎬 Video Content for Social Media – Beyond still photography, I also participated in short-form videos and interactive content, engaging in skincare tutorials, trendy transitions, and fun behind-the-scenes moments to enhance Smuuti Skin’s digital storytelling.

Impact & Contribution:

✨ Strengthening Brand Identity – Helped shape Smuuti Skin’s visual branding by embodying its core values of radiance, youthfulness, and confidence.
✨ Social Media Growth – Content from the campaign contributed to increased engagement and audience interaction across Instagram and TikTok.
✨ Relatable Representation – As a model, I aimed to create a connection between the brand and its audience by representing authentic skincare moments rather than overly polished, unattainable beauty standards.
✨ Marketing Alignment – The campaign seamlessly aligned with Smuuti Skin’s Gen Z-focused social media marketing strategy, reinforcing the brand’s position in the competitive Korean skincare market.

Why This Project Was Special to Me:

💖 This wasn’t just about modeling—it was about being part of a brand story that resonates with today’s beauty consumers. Getting to blend marketing, content creation, and modeling in one project was a full-circle moment for me, allowing me to showcase my love for branding, beauty, and audience engagement.